Best Keyword Research for SaaS Companies: How to Find the Right Keywords for Your Product

Finding the correct keywords for business that deals with SaaS, is the most crucial step. Keywords are basically the sets of words or phrases that any user keys into the search bar on any search engine, like Google. If you find suitable keywords for your SaaS product, your product or venture will be more visible to customers.

In this article, we try to explain keyword research for SaaS companies in simple terms. We will discuss long-tail keywords, understanding your customers’ problems, and competitor analysis, helping you find the best words to maximize your SaaS business and grow online.

Keyword Research: What is it?

Keyword research will let one know the words or phrases people seek. Once you know the words people are looking for, you can use those words within your website, blog, or advertisements and show up in search results when they are looking for them, thus allowing people to discover your SaaS product.

For example, in a SaaS business that is supposed to aid businesses in project management, users would probably search keywords like “project management software,” “best project management tools,” or “how to manage projects online.” These are examples of what your keywords should target.

Why Keyword Research for SaaS companies Matters

Keyword research helps SaaS companies understand the demand side of what people want. You can achieve a lot by using the right keywords, such as:

• Getting more traffic:

  The best keywords will make your website appear in search results, increasing the number of visitors.

• Bring in the Right Customers:

  By using the right keywords, you can ensure that those who find your site are interested in your product.

• Increased Sales:

  The probability of trying out your SaaS product is higher, so they will convert to paying customers.

Having learned why keyword research is essential, let’s discuss the best strategies for SaaS companies.

1. Focus on Long-Tail Keywords

Long-tail keywords are among the best keyword strategies that a SaaS company can ever think of. Long-tail keywords are longer, more precise phrases people look for. These usually contain three or more words. Suppose you don’t target “project management software” only but some long-tail keywords: “best project management software for small businesses” or “free affordable project management tools for teams.”

Here’s why long-tail keywords are great for SaaS companies:

• Less Competition: Short, popular keywords are usually highly competitive; many businesses focus on those keywords. Long-tail keywords are more specific; hence, there is less competition, making it easy for you to appear in the search results.
• Higher Conversion Rate: Individuals who search using long-tail keywords probably know what they want. Given that they’re searching for something specific, they might convert into paying customers since they are most likely highly targeted toward your SaaS product.
• Better Targeting: Long-tail keywords allow you to target specific needs or problems your customers might face. This will help you craft content and landing pages that speak directly to those needs.

Example of Long-Tail Keywords for a SaaS Business

Assuming that your SaaS product is some tool for managing customer relationships. Instead of targeting the general keyword “CRM software,” you could target long-tail keywords like this:

• Best CRM software for small businesses
• CRM software to manage customer support
• Free CRM software for startups

These long-tail keywords are more specific and will help reach the right audience.

2. Understand Customer Pain Points

Pain point keyword research is another essential method. A pain point is a customer issue your SaaS product is bound to solve. Therefore, these pain points will help find keywords that drive sales.

For example, if your SaaS product helps businesses track time spent by their employees, then your target customers may be looking to solve problems on

• How to track the hours of employees
• How to prevent time theft in businesses
• How to manage the work schedules of employees.

These are pain points, and by finding keywords related to them, you will attract customers who want help resolving such issues.

• How to Find Customer Pain Points

Put yourself in your customers’ shoes:

• What problems does your product solve? List common problematic points or difficulties usually experienced by your customer. In your mind, identify keywords describing their issues.
• What do they ask? Check online forums or social media, look through Customer Reviews, and find out what questions people ask; this often reveals pains to be converted into keywords.
• What feedback do you receive? When talking with customers, listen to their feedback. If they identify problems your product solves, take keywords.

It means, after being acknowledged regarding the pain, you’re on to creating the content centered upon the problems and applying keywords with words related to such issues for business to come into existence

3. Do Competitive Analysis

It’s also important to understand your competitors’ strategies. Competitive analysis helps you understand what keywords your competitors target, which may give you ideas for your own strategy.

How to Do Competitive Keyword Research

• Find Your Competitors: Look for other SaaS companies that offer similar products. Check out their websites, blogs, and ads.
• Leverage Keyword Tools: There are many tools, like SEMrush, Ahrefs, or Ubersuggest, that will let you find out for what keywords your competitors rank. Such tools will help you find keywords you never thought of.
• Find the Gaps: Look for the gaps when you see what keywords your competition is targeting. Is there a keyword they need to go after that your product could fit well? These could be great opportunities for your business.

Example of Competitive Keyword Research

For instance, if your competitor is a team project management tool, using a tool like SEMrush can reveal what that one ranks for. If that includes broad keywords like “project tracking software for teams,” then you would try to use the same keyword or look at some close, particular ones that were never considered.

4. Use Keyword Research Tools

Several tools make keyword research for SaaS companies easier and help you find the best keywords. These tools will show how many people are searching for specific keywords, the competition of the keyword, and even suggest other related keywords. Popular keyword research tools include:

• Google Keyword Planner: A free tool showing search volume and competition for different keywords.
• Ahrefs: Paid tool providing massive insight into keywords, backlinks, and competitors.
• SEMrush is another paid tool that lets you research keywords, analyze competitors, and more.
• Ubersuggest: Free from Neil Patel, it gives you keyword ideas with volume. These will all make keyword research faster and more effective.

5. Use Keywords in Your Website

Let’s get to on-page implementation after you have some of the best keywords for your SaaS business. Strategically place your keywords at:

• Page Titles: Include your target keywords in your webpage titles.
• Meta Descriptions: Add short descriptions on each page where you can include your keyword.
• Headings and Subheadings: Keywords in your page headings (H1, H2, etc.) will help search engines understand what your content is about.
• Body Text: Work your keywords into the text on your page, but not so much that it seems spammy.
• URLs: Use keywords in your page URLs.

Example

For instance, if your goal keyword is “best project management software for teams,” name a landing page accordingly: “Best Project Management Software for Teams—Try Our Tool” and use the keyword everywhere.

Conclusion

In this article, we shared some of the best practices for undertaking effective keyword research for SaaS: focus on long-tail keywords, understand customer pain, analyze your competition, and then find the right toolset to help you target the best keywords that will get your SaaS product noticed online.

Remember, keyword research for SaaS Companies is not something you do once and forget. You will constantly check and update your keywords as your business changes and grows. Constant refinement of keyword strategy will help you attract more customers to your website, increase your traffic, and ultimately boost your sales.

 

Apply these strategies starting today to see your SaaS business grow.